Purpose, Goals, & Objectives

This section gives information on how to solidify your RSO’s objectives and purpose as an organization. Not only will establishing a purpose help you focus your organization, but it will also help you formulate the required portions of your RSO’s constitution. See the Constitution and Bylaws page for more information.

Mission statement / Purpose


  • Why the organization was established
  • What the organization plans to accomplish and strive for

Should be:

  • Specific
  • Clear
  • General description of the purpose and planned goals that can be easily understood by all members

Your goals and programming should connect clearly to this purpose. Referring back to this statement in times of disagreement can help to bring resolution.

Goals and Objectives

  • Should be an informal aim to integrate learning within your organization
  • Members should be given opportunities:
    • To enhance their understanding and appreciation of diversity
    • That provide service to the broader community
    • That allow members to gain personal and professional skills in the area of leadership development
    • To be leaders in the organization
    • To become better leaders in their families or personal lives as they develop skills to better manage their own lives
  • Each organization can encourage this development by establishing goals within a broader context.

Set SMART Goals – SMART is an acronym created by Paul Mayer that stands for:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Tangible/Timely

Additional Resources

To aid your organization in creating your purpose, goals and objectives the follow the link below to some examples as to what other organizations on campus strive to accomplish.


For more information or assistance contact the Student Leadership Program or the Center for Leadership & Involvement